The prevailing spirit in our company is underlined by the words “intellectually curious”. We are constantly on the look-out for new scenarios, new sectors where innovative lines of business can be set up, as well as opening unknown routes by extending and combining those already working, to establishing sophisticated forms of engagement from the raw materials on offer.
Supply and be supplied, create and receive value, find the strong points among different options on the market to link up and then extract the best from each one. From the start, the search for synergies is an indispensable item laid down in the company’s statues.
In order to see beyond the everyday, to know how to generate value in all the options with potential for that, the term creativity becomes the filter through which each submitted opportunity is thoroughly assessed. They are many and multi-coloured, so we try and go further, analyzing what hidden strengths have not yet been developed and how they can be activated. Each possible opportunity is evaluated by Brainstorming.
WHO WE ARE
A WAY TO VIEW BUSINESS, A WAY TO VIEW LIFE
Gonzalez-Choren is more than just a family name and more than a brand. Our background includes years of dealing in the most diverse sectors, setting up companies and optimizing resources.
With this experience behind us we have extended our sphere of activity in all directions: bringing in specialists covering a wide spectrum, totally immersing ourselves in new technologies, seeking opportunities away beyond our borders…
We are now in a position today to undertake the most incongruous of projects due to our venture with leading professionals of each sector, ranging from property developments to media planning, from mounting large exhibitions to importing luxury cars.
IRRESPECTIVE OF THE SITUATION, WE ALWAYS SEE OPPORTUNITIES
TFB is a new investment area of the González-Choren Group, which has created a fund for international food trade.Leer-mas
Small and large format concerts; first level exhibitions and absolute premiere in Spain, are just some of our interests in this section.Leer-mas
Dressage and show-jumping horses, purebred Spanish, Hannoverian or French saddle pony. These are all part of our horse trading business.Leer-mas